Benefits of video content marketing

10 Benefits Of Video Marketing For Your Business

What are the Benefits Of Video Content Marketing? YouTube videos are viewed millions of times each day. Every business today wants to set a standard and be different from its competitors. The curve of change is rising faster when it comes to flourishing marketing techniques and trends where video content marketing takes over the driving seat. Let’s take a moment to think about this emerging trend: video content marketing.

Why do you need video marketing?

Video marketing is defined as a promotion of any product or service through graphics, content, presentation, etc. Video marketing is not new, this technique is being used for years as video marketing has left social media behind.

Video marketing got its hike from 2016 and then slowly increased its place in the market. Now in 2020, video marketing is an essential asset for companies who promote their new product to customers and increase awareness and engagement.

benefits of video content marketing

According to the preferences of customers, they prefer to watch videos more than reading a blog post or any social media post. This is an important aspect where people save their time and think that video marketing is more interesting and innovative. Videos create interest in the minds of customers and attract them with the help of short videos.

Video marketing plays an important role in attracting customers and spreading awareness about the product or service. Video marketing has been beneficial for the company to increase followers for more engagement.

A recent report released by one of the leading marketing websites mentioned:

  • According to a survey, 70% of marketers, video produces more conversions than any other type of content. This pays off nicely for e-commerce sellers who have found using product videos can increase sales on an online store by 144%.
  • Even if you don’t have an online store, including video on a landing page can increase conversion by 80% and after watching a video, 64% of users are likely to buy an item online.
  • 81% of businesses use video as a marketing tool
  • Also, video content is more memorable when compared to text and images

I’ve taken the liberty to list a few stats concerning video marketing to help you gain a better insight into its importance and role in the industry:

1. By 2019, over 80% of web traffic is projected to be claimed by videos.

2. There was a 49% growth in revenue seen in brands who used video marketing as opposed to those brands who didn’t.

3. Social videos generate up to 1200% more shares in contrast to images and text combined.

4. Using the term ‘video’ in an email subject line increases open rates by 19% and boosts in CTR are up to 65%.

5. Up to 4 times as many customers would choose to watch a product video over reading a product description.

6. An average user is said to spend 88% more time on a website with video.

7. 97% of marketers believe that videos help their customers understand products better.

Now let’s read about why you should start making videos to grow your business.

10 Benefits of Video Content Marketing

There are countless benefits of video marketing and it’s no wonder why more companies are choosing to implement this proven technique. Video has become an incredibly powerful marketing tool, delivering a unique perspective on your business and assisting in brand building. More importantly, the video helps you interact with your audience, increasing response rates, and bottom line profits.

1. Connect with Audience

Video helps you connect with your customer base in a more direct and engaging way than written text. Now, so much of any business’ marketing efforts are geared towards helping build trust with existing customers. However, video is the ideal bridge that connects what you say to the real person behind your brand, enabling customers to “peer behind the curtains” and become familiar with your brand first-hand. A great way to keep your customers engaged is by posting daily videos on YouTube, at your website, or on multiple websites.

If your video is attractive and impactful, the customer will get a better idea of your business or product. This format gives you the opportunity to express your creativity in order to refine your marketing discourse and generate engagement with Internet users from the first seconds of viewing.

2. Boosts SEO

After Google, YouTube is the second largest search engine and since it is owned by Google, YouTube videos that are linked and shared on websites and social media drive up search results of the website. Good content attracts people, which in turn increases their time on the website.

3. Boost Conversions and Sales

A strong video can lead directly to sales. Research shows that over 74% of users who watch a product description video, end up buying it. Therefore, video quality can have a direct impact on your sales.

4. Appeals to Mobile Users

In this fast-moving world that we live in, grabbing the attention of your consumers for long is often a very difficult task. And this difficulty only increases even more in the case off a mobile phone viewer.

Videos and mobiles are cohesive. Around 90% of customers watch videos on their phones. In today’s digital age, smartphone users grow exponentially, hence boosting your video audience as well.

5. Provides the Best Explanation

Videos can provide consumers with in-depth explanations of companies and their products. Short, explainer videos have a large conversion rate as compared to solely product descriptions.

6. Boosts Social Media Reach

Social media platforms show videos as much as we like seeing them. Algorithms are developed to push content more. People tend to share more videos as compared to static posts. One must make videos for social media which are either entertaining, informative or emotionally connected with the audience. Only then would it be shared among groups and different audiences.

No need to tell you that you must be present on social networks. But it is essential to choose your strategy and especially the content to offer to your customers. Video has been voted the most shared format on social media and it’s no coincidence. Video is popular because it encompasses image, sound and text in one format. And if it is short, efficient and creative, it will be shared on a large scale which will give you optimal visibility.

7. Visibility

If you’re currently part of a small business, but you’d like to expand, video marketing can also greatly increase your visibility in the market. Today, it is common for businesses to use social media sites to engage potential customers and to become especially noticeable during holidays and special events. Rather than spending thousands of dollars on mass advertisements on television, radio, and even in newspapers, small businesses can now become particularly visible using short advertisements on social media sites.

8. Improve your SEO

Obviously, the goal is to increase traffic to your site.

Cisco estimates that video accounts for over 80% of global Internet traffic. What’s more, 50% of professionals say corporate films are the marketing content with the highest ROI. Video is an effective way to boost clicks to your website which tends to improve your SEO and get you to the top of search results.

9. Build Trust and Transparency

Introducing yourself and showing yourself to your audience gives the Internet user a certain confidence in you and your activity. Establishing a relationship of trust is one of the essential points to reassure your prospects and transform them into loyal customers.

10. Strengthen brand image

Video is a powerful medium when it comes to telling a story and making an impact as long as it has relevant content and a strong identity. It is an effective way to restore its image or to distinguish itself from its competitors.

Conclusion

Videos act as a pedestal for your product and make it unique. Using videos will help your customer gain a clearer picture of your product and help gain their trust. A video that contains testimonials or features the founder and/or team of your company could be the reason a customer chooses to interact with you. These were the top 10 benefits of video content marketing. Contact Webstod for more information.

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