Free Online Digital Marketing Courses

6 Free Online Digital Marketing Courses (2023 Edition)

Here are 6 Free Online Digital Marketing Courses. Let 2023 be the year you ramp up your digital marketing game! Digital marketers are in high demand, and there has never been a better moment to sharpen your skills.

Are you concerned about the price of education? Don't be. There are many top-quality digital marketing courses that you can choose from. We've compiled a list of the best. There are many topics that cover content marketing and social media, so there is bound to be something for you.

Who can benefit from a free digital marketing course?

Learning the basics of digital marketing before diving into specific channels is a good idea. You don't have to spend a lot of money on digital marketing courses. You never know what you might find that captivates your attention and leads to a new career.

6 Free Online Digital Marketing Courses

1. Fundamentals of Digital Marketing by Google

The best way to learn digital marketing is through the company that created it. Google's online course in digital marketing is a top pick. It covers everything you need to know about digital marketing and comes with a free certificate. Google's industry-recognized certification is a great way to get your profile noticed and increase your skill set.

This free 40-hour online course in the digital market features 26 modules. You can complete it at your own pace, whenever and wherever you like. Each module contains several lessons, which include video and text. Quizzes are included to test your knowledge. You can choose the lessons you want to add to your personalized learning plan, even if you don't wish to complete the course. We recommend that you start at the beginning and work your way up, step by step, to receive certification.

Although we won't be listing every module, there are some subjects that will be covered:

  • Building your web presence
  • Planning your online business strategy
  • How to understand search and improve your campaigns
  • Get noticed locally
  • Building an online shop
  • International Expansion
  • Social media marketing
  • Mobile marketing
  • Content marketing
  • Email marketing
  • Analytics and advertising

Cost: Free

Certificate: Yes

Time to Complete: 40 hours

Curriculum Introduction to intermediate

User Experience: Excellent

Instructional Quality: Excellent

Pros:

*Students will be awarded an industry-recognized certification upon completion to use on their CVs and LinkedIn profiles

*Lifetime access

*Take a quiz to see how you are doing

Cons:

*None

2. Inbound Marketing Free Certification Course by Hubspot Academy

The Inbound Marketing Free Certification Course by Hubspot Academy is a four-hour program that's industry-recognized and designed for digital marketers who want their inbound marketing efforts to be a focus. This comprehensive course is suitable for beginners and includes 10 lessons, 34 videos, and 9 quizzes.

Students will receive official HubSpot certification upon successful completion. This certificate can be displayed on their LinkedIn profile or resume. Students will learn:

  • The fundamentals of Inbound Marketing
  • Planning long-term content strategies
  • Creating blog posts
  • Understanding social media promotion
  • Developing conversational growth strategies
  • Understanding and creating a strategy for conversion optimization
  • Lead nurturing
  • Aligning marketing and sales
  • Applying customer marketing strategy

Cost: Free

Certificate: Yes

Time to Complete: Four hours

Curriculum: Beginner

User Experience: Excellent

Instructional Quality: Excellent

Pros:

*Leaved by four enthusiastic instructors

*Excellent user interface

* Industry-recognized certification

Cons:

*Too short

3. Free Diploma in E-Business by Alison

Mike Feerick developed Alison in 2007. It was the first large-scale online open course (MOOC) on the internet. This is one of the most popular free online courses you'll find, with more than six million students.

The Diploma in E-Business helps students develop marketing skills by learning Google Analytics and AdWords, as well as search optimization, revenue metrics, and analysis. Campaign tracking and digital measurement are also available. The free online course in digital marketing takes six to ten hours. It has attracted over 84,000 students. The final assessment must be passed with a grade of 80 percent or higher. You will be issued a Learner Achievement Report upon completion. Or, you can purchase a certificate through the online shop for $20.

Cost: Free

Certificate: Yes, with a fee

Time to Completion: 6 to 10 hours

Curriculum: Beginner

User Experience: Excellent

Instructional Quality: Excellent

Pros:

*Recognized leader in online learning

*User-friendly platform

*Video tutorials

Cons:

*Students who wish to get a certificate must purchase it online at the store.+

Article Submission in SEO

4. Become an Online Marketing Manager by LinkedIn Learning

LinkedIn Learning offers a 24-hour course that provides students with the knowledge and skills to advance in their careers as managers. This online course in digital marketing teaches students the best practices and the latest tools for digital marketing. Students will also learn how to advertise effectively on social media platforms.

This course covers 11 modules that cover advanced aspects of marketing, including

  • Growth hacking
  • Advanced brand
  • SEO foundations
  • Email marketing
  • Google analytics
  • Google AdWords
  • Facebook, Twitter
  • Sketch for UX design

The course is free to those who have a LinkedIn Premium Membership (most marketers have one), or you can sign up for a trial to get access for a month at no cost.

Cost: Free

Certificate: Yes

Time to Complete: 24 hours

Curriculum: Intermediate to advanced

User Experience: Excellent

Instructional Quality: Excellent

Pros:

*Taught and approved by industry professionals

*Receive a completion badge for your profile or CV

*Excellent user interface

Cons:

*You must cancel LinkedIn Premium before your trial ends to avoid paying fees.

5. Digital Marketing Strategy by the University of Edinburgh

Edx, one of Scotland's top universities, offers this comprehensive digital marketing course. The course can be completed in approximately 8 weeks if you work for 4 to 6 hours per week. The course syllabus is extensive. This is the best digital marketing curriculum available for students.

The paid level of edX allows you to obtain certificates for the course. This is part of professional certification. You can also audit the modules for free. You can view and read all content by auditing the course.

This program is intended to give users a basic understanding of digital marketing as it relates directly to businesses. It's a great course to add to your CV or resume.

Cost: Free

Certificate Yes with a fee

Time to Complete: 10 months

Curriculum: Intermediate

User Experience: Excellent

Instructional Quality: Excellent

Pros:

*Comprehensive course syllabus

*Excellent user interface

*Over 7000 students have enrolled in

Cons:

*Certification is only available at the premium level

6. Digital Strategy and Action by Babson College through EdX

Digital Strategy and Action is an online course for marketers that will show them what large businesses such as Amazon, Netflix, Google, and Netflix have in common regarding digital strategy. It will teach students how these giants' CEOs have transformed from a simple idea into billions of dollars and how they continue growing.

This course includes inspiring, in-depth case studies that include stories about Jeff Bezos, CEO of Amazon, and Reed Hastings, CEO of Netflix. It also contains tons of tips, tricks, and advice.

This course is for entrepreneurs and marketers who want to achieve greater heights. It will give you insight into the marketing strategies of the most successful marketers in the world.

The paid version is available to students, and they will receive an instructor-signed, shareable certificate bearing the Babson University logo. However, this is not required. You can also take it in its entirety in the free audit version.

Cost: Free

Certificate Yes with a fee

Time to Complete: Four weeks

Curriculum: Introductory to Advanced

User Experience: Excellent

Instructional Quality: Excellent

Pros:

*Taught at Babson College by Peter Cohan, Lecturer in Strategy

*Interesting and engaging

*Perfect if you need motivation

Cons:

*You will need to pay for a shareable certificate

These were some of the free online digital marketing course available. Check them out for certification.

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