Google Ads Location Targeting: 10 Best Geo-Targeting Tips For Smarter Google Ads Campaigns

In recent years, internet advertising has seen a dramatic change. Marketers can now target specific audiences in many ways. This allows them to narrow their focus and attract a particular type of customer. Google Ads Location Targeting is one of the best methods to achieve this.

This allows you to deliver your ads to specific people, which is an effective strategy to build brand awareness in your local area. Let’s learn more about location-based digital marketing and how geo-targeting in Google Ads can help improve your business.

Google Ads Location Targeting
Google Ads Location Targeting

What is Google Ads Location Targeting?

Google Ads location targeting allows your advertisements to appear in the geographic locations that you choose such as countries, areas within a country, a radius around a location, and location groups, which can include places of interest, your business locations, or tiered demographics. It helps you focus your advertising to help find the right customers for your business. This specific type of targeting could help increase your return on investment (ROI) as a result.

Key Benefits of Google Ads Location Targeting

Here are some benefits of Google ads location targeting-.

1. It leverages your data

Data is the new money. You can make better use of consumer data by using location-based marketing. This will allow you to see which stores are performing well and can help you refine your advertising to make it more relevant.

2. It enhances targeting

Brand loyalty will grow quickly when your website aligns with user intent. People are looking for personalized content and will return to websites that provide it. This is especially true if a business cares about the customers in their local community.

3. It increases user engagement

It is another benefits of Google ads location targeting. Marketing is about offering the right offer at the right moment to the right person. Your business should provide relevant content that is engaging and receptive to online consumers.

4. It optimizes your advertising spend

Targeting better reduces wasted spending as you don’t waste money advertising to the wrong audience. This optimizes your budget and brings a better return on investment (ROI).

10 Best Geo-Targeting Tips for Smarter Google Ads Campaigns

A local PPC strategy that works can make a big difference in your business’ success. A successful advertising campaign takes knowledge, experimentation, testing, and small adjustments. We have six tips to help you reach your target audience.

Key Benefits of Google Ads Location Targeting

1. Don’t Include Locations Where Your Potential Customers Will Not Be

It is imperative to select the right target areas, but exclusion can also be crucial for the success of your campaign. This helps you to use your advertising budget efficiently by not showing your ads to the wrong audience. It can also be a great way to avoid paying high advertising rates for high-demand target locations.

Google Ads offers an exclusion option that allows you to block your ads from appearing in certain areas of your targeted areas. This could be a specific region or city within a country. Your company may not offer services or products to certain cities within a particular area. Or your business offers special promotions that aren’t relevant to specific regions of a target country. It is important to prevent your ads from being shown to people who don’t have the ability to access what you provide.

2. Include location-specific terms in your ads

Advertisers base their strategies on the way people search for their business. Users may narrow their search by adding the name of the city or the address to the search query. You can narrow down your search by including specific terms related to location in your ads. This may help you eliminate unqualified traffic.

Other location terms can be used, such as ZIP codes, area codes, and street names. You can target by both search intent and geographical location by adding location-specific terms. Your ads that are relevant to your location will attract more qualified users, who will then be more likely to convert.

3. Use Terms that Only Locals Understand to Your Advantage

Local consumers need to be spoken in their language if you want to target them. You can make your ads hyper-local by using phrases and words that are only known to local audiences. 

Find out what your local communities are discussing and how they are doing this. Use local language to create ads that resonate with local customers.

4. Analyze consumer behavior from past

Learn more about your audience by looking at their location history. What are their favorite places to shop? What are their shopping habits? What are they buying? These insights will allow you to offer relevant ads that are specific to the location of your users, even if they’re not in the area.

5. Allow Extensions in your Ads

Your campaign’s success can be affected by the smallest details. While ad extensions can be a great addition to any advertising campaign, they are essential for local strategies. Location extensions and call extensions are the most common types of ad extensions among advertisers.

  • Extensions to the location. These extensions display your business address, phone number, as well as a map of where you are located. Google My Business accounts must be accurate and up-to-date. Ad extensions are based on your GMB profile.
  • Extensions available by calling. This allows you to include a telephone number in your ad. Call extensions will display your ads and provide users with a phone number or a clickable button so that they can contact your company directly. You can set up a phone number that will only show during business hours.

6. Adjust Bids According to Specific Areas

It may be time for you to move your bids to better-performing areas. This increases exposure and reduces costs in low-ROI locations. Your campaign will be more successful, and your brand awareness can be maintained at a lower price. Geofencing can be used to show ads to people who live near your physical stores. You can tailor your ad copy to the area and offer relevant offers.

7. Start Small and Then Build-Up

Do not put all your money on a few keywords. Start by bidding for multiple regions, then collect data about your traffic and ad performance over time. Once you have enough consumer data, you can eliminate the areas that are not performing well and concentrate on the ones that produce the best results.

8. Get Local Insights to Create Highly Relevant Campaigns

Google Trends shows how often a given term is entered into Google relative to the total amount of searches done over a specific period of time. Although the tool is mostly used by SEOs and content experts, PPC experts can also make use of Google Trends to discover which areas are most interested in your products. It allows you to see the most popular keywords by country, metro, region, and city.

Follow local news and traditional holidays to keep up with local events. These events can increase demand for certain products or services and provide an opportunity to increase sales. These insights will allow you to create more relevant and effective ads that get better responses from consumers.

9. Use location-specific keywords

A lot of consumers use location-specific keywords to narrow down search results. These keywords can help you attract targeted traffic. Take this example:

  • Restaurants in New Delhi
  • Hotels in India
  • Buy gifts online in Delhi

10. For Geo-targeting Success, Consistent Testing Is Vital

Your ads are now running. But how do you make sure that they deliver the results you want? A successful campaign requires you to test, measure, and optimize your ads. A/B testing and other tests can be used to determine which ads perform best and to adjust your strategy accordingly. Importing things to keep in mind while testing:

  • Geographical locations
  • Time of day
  • Day of the week
  • Match types
  • Types of devices


Sometimes it can be challenging to get your ad in front of your target audience. Local PPC is your best weapon in the fight for consumers’ attention. You will find your audience and align your brand with them if you are able to understand their wants and needs. 

Also, like everything else in the online marketing world, geo-targeting trends change often. What works today may not be effective in six months. You must keep up with the latest strategies to ensure you stay ahead of the rest and test and optimize your campaigns regularly.

These techniques will hopefully help you revitalize your Google ads campaigns. Contact our digital marketing agency for more information.

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