How To SEO Optimize Your Blog Post In WordPress? 7 Easy Steps You Can Follow

How To SEO Optimize Your Blog Post In WordPress and why is it important? SEO optimizing your blog posts in WordPress is a must-do for earning rankings, wooing targeted traffic, and nabbing blog ROI. After all, if you spend all that time producing a wonderful piece of content, you need to give it legs to stand on.

Without SEO, you’ll put that blog at a disadvantage from the start.

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On the other hand, optimize correctly, and Big Things are more likely to happen. If your blog is set up in WordPress, SEO optimizing a blog post before publishing is incredibly easy to do. You just need to know what to do.

Here are the 8 steps to use every single time you publish a post to thoroughly hit all those “SEO check marks.” As you’ll see, you can optimize every single element of your blog — from top to bottom – and get more out of every blog you publish.

7 Steps To SEO Optimize Your Blog Post In WordPress

1. Keyword Research

Most beginners make guesses and write about topics that they think their readers would find interesting. You don't have to make assumptions based on guesswork, particularly when you can conduct keyword research and determine exactly what your audience is searching for.

Keyword research is used by content creators as well as SEO experts. It can help you identify topics that users are attracted to based on information from search engines. It is then possible to use these keywords to develop your strategy for content. This will help you write about subjects that people actually want to read about and is an excellent way to come up with fresh blog posts ideas.

We suggest using tools for keyword research such as SEMRush and KWFinder. They provide in-depth keyword information like search volume, difficulty, etc, competition analysis, and keyword position tracking.

After you've done your keyword research and found keywords, it's time to choose one with the highest number of searches and a low competition level.

SEO optimize your blog posts in wordpress

This is your primary keyword. It's the phrase that your customers are likely to be searching for. The next step is to discover the Latent Semantic Indexing (LSI) keywords. These are searches that are related to the keyword you are focusing on.

The most efficient way to locate them is to type your key phrase within Google Search and scroll down to the very bottom of the results. They'll be as ‘related search'. With any SEO tool, you can also find other related keywords. It is essential to include as many of these terms in your content as possible, so you'll provide the most comprehensive content available to users.

2. Write an Effective Blog Post Title

Your blog's title is crucial for ranking in search engines. A well-written title will make your blog post more relevant to the search question. In addition, it encourages users to click on your blog post when they find it in the search results.

You can make your blog's title more SEO-friendly by incorporating your keyword of choice within the post's title. Apart from incorporating your main keyword, we suggest creating a headline that is catchy and attractive to click. This is because click-through rates (CTR) are a crucial part of SEO.

There are many ways to write compelling headlines. One that is still effective is known as EMV, which stands for emotional value in marketing. This formula suggests using power words in blog titles.

If you are using the Rankmath plugin, you can check the built-in headline analyzer tool that gives you a headline score right inside the WordPress admin area.

SEO Optimize Your Blog Post In WordPress

3. Include relevant images in your blog

Search engines like Google rank engaging content higher in search results. Images are by far more engaging than text. You want to ensure that your blog posts contain images between paragraphs.

After you've uploaded pictures included in your blog article, optimizing them works as follows:

  • Check that the images are properly placed. Make sure you don't insert images that interfere with the formatting of your paragraphs. Keep the same image position (e.g. centered, in-between paragraphs).
  • Images must be in the original size to ensure that they're clear and sharp. Compress image file size if it is too large (anything that is larger than 4-5 MB can be scaled down without loss of high quality).
  • Make sure to add alternate text to each image. This is essential for rankings! Alternate text is descriptive text that can provide the context needed by those who have difficulty seeing or require screen readers to navigate the internet. Alternate text (or “alt text”) provides information about what your photos say to the search engine and, consequently, they may appear in searches for images. 
  • If you want to add text alt to an image within the WordPress editor, simply click on the image. A toolbar will open, and you can click on the “Edit” icon (the pencil) to add properties of the image, such as alt text.

4. Format the content to ensure readability

Another thing you must do to improve your SEO is to format your blog posts to ensure they are readable. It is the most important tips to make sure that readers (and the search engine) can comprehend and scan your blog post easily:

  • Be always consistent. If you're using automatic bullet points, make use of them whenever you require an alphabetized list. If you style your subheaders using numbers, do this throughout your post. Consistency in formatting keeps the content neat and tidy and easier to read.
  • Make sure your spacing is correct. Reduce double spacing, add additional paragraph breaks when your text appears long, and make sure that the spacing between images is uniform.
  • Verify that every H2, H3, and so on. are properly used in the content 

If you're using the Rankmath plugin, it will analyze all the readability issues and provide suggestions in the section for analysis. You can also check your content score in this plugin. If your score is more than 80 out of 100, then your content is well optimized.

5. Internal Linking

It is possible to invite new readers to go through your previous relevant posts through internal linking. It is an excellent method to establish a contextual connection between your latest posts and older ones. It can also allow you to transmit relevant links juice to older posts.

WordPress allows you to search your older posts within the editor of your post. Select the post you wish to link, and then click ‘Link'. A pop-up of text will appear under the selected words. You can begin typing to search for older articles you would like to share here.

The internal linking will ensure that your on-page SEO is good and your older posts continue to receive new hyperlinks. Many beginners make the error of using 1-way internal linking that links to older posts by linking to new posts. You can and should make edits to older posts so that they link to your latest articles to maximize the advantages.

6. Create a Meta Description of your Blog Post

Meta description describes an HTML meta tag that you can apply to any webpage. Its goal is to give a concise description of your page for search engines.

Some SEO experts think that meta descriptions that appear on web pages have become irrelevant. However, many other experts aren't convinced. I recommend using the meta description on all your posts.

A well-written meta description will give more details about the article. Social media websites such as Facebook, Twitter, and LinkedIn will also show it when your posts are shared on their platforms.

Now that you are aware that people will be looking at the meta description of your website, you need to ensure that your description is useful.

Also, you should ensure that you mention your primary keyword within the Meta Description to allow for searches. The limit of characters in Meta Description is 155 characters.

Be sure to stick to that limit, or your meta description may be cut short after 150 characters. Also, you should ensure that you include your primary keyword “focus” earlier in the meta description than later.

7. WordPress Categories as well as Tags

Tags and categories can aid in organizing the blog entries on your website. They are great for optimizing your internal organization. This means that when you categorize every one blog post and then add some relevant tags, you'll help people to navigate your blog, locate subjects they're searching for, and also find similar blog posts.

Because tags and categories are extremely beneficial to users, theoretically, they're also beneficial for SEO. Similar to how they aid the users, they assist search engines' crawlers by offering details about the content you're sharing, your website's structure, and much more.

  • Categorizing helps readers and Google find what they're searching to find, so don't miss it. Make categories that define the topics you blog about. For each blog post, select one category that matches the topic the best. 
  • Tagging your blog posts using certain relevant tags in accordance with your research on keywords assists with SEO.


Taking care of the optimization of your blog post may seem like busywork, but it’s not. Follow these steps to rank on the first page of Google. Contact Webstod for more information.

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