Step By Step Guide To Be Successful In Social Media Marketing

How To Be Successful In Social Media Marketing – In the past few years, the online world has witnessed the growing importance of Social Media as a very important digital marketing tool that can give maximum exposure and greater marketing mileage for any brand, product, or service. It has gone from being a mere fad or yet another simple platform where content can be published – and evolved into one of the most powerful marketing and advertising tools and strategies.

Creating an effective social media strategy plan is a tough task. It can take too much time to make successful your plans. But it is important to take time to do it properly. A successful social media strategy can drive more web traffic and visitors to you and also help you to build a great customer relationship. And also increase sales. Let’s start step by step social media strategy.

Successful In Social Media Marketing

How To Become Successful In Social Media Marketing?

Step 1: Create goals and objectives

In the first step of social media marketing, you need to set objectives and goals that you want to achieve. Objectives and goals will help you to monitor your social media campaign performance. You can quickly react when social media campaigns are not meeting your expectations. For better Social media ROI, you have to set Goals and targets.

Step 2: Track your current social media presence

After setting goals and objects you need to monitor your current status on social media. Take a quick look at your social presence like which network is good for your business, networks are optimized, compare your profile to your competitors.

Step 3: Understand your Audience

For successful social media marketing, it is important to know your targeted audience. Get detail about your audiences such as Age, Location, Job Title, Income, Most Used Social Network, lifestyles, values, opinions, interests, and attitudes.

Step 4: Get visual and develop your Content Strategy

Now you have a better understanding of your targeted customers or audience and social media channels. It’s time to create a solid content strategy. Don’t focus on only text based post and include a blog post, videos, info graphics, quotes, tips, gif and images. Make your content informative and avoid promotional content. Photos on social media platforms like Facebook and Instagram get more engagement. Even adding images to LinkedIn posts will give you a higher engagement rate.

Step 5: Choose content according to Platform

All social media platforms have different purposes, so it is good to utilize their individual features. This includes paying attention to the headline, image, and description of whatever it is you’re sharing. Every other business marketer on social media wants to attract users with their posts and images and you need to optimize your post to compete with them.

For example, if you are going to post something on Instagram, your first priority will be finding a stand-out image. Your caption is also important, but the image will be what first grabs a user’s attention. If you’re posting to Twitter, having a humorous or cleverly written post will be your main priority. Adding a picture is also effective, but it’s the words you want to focus on.

Step 6: Increase more followers

The best way to get followers is to follow other individuals. Don’t buy fake followers because they are not your targeted audience. Share informative content on your social channels on daily basis.

Step 7: Create an ideal #hashtag

Create a hashtag for your business. Encourage your audience to share their story and experience related to your business with your brand hashtag. Remember one thing; make your hashtag unique and short. Avoid complex hashtag.

Step 8: Invest in a social media tool

Many marketers use social media tools to boost their productivity. So it’s time to invest some money in social media tools. Use social media aggregator tools to create a social media hub on your website. With the benefit of social media aggregators, you can integrate all social media posts on your website. It will help you to increase traffic on your website.

Step 9: Find the right time to post

Timing is everything. Get the right audience at the right time. Many brand promoters and content marketers often ignore simple things such as sharing at the right time. If you want to get maximum engagement with your sharing then your post needs to be reaching as many social media users as possible. You can do it by posting when your followers are most active.

Step 10: Analyze, optimize and track results

After all these activities, track and analyze all your results. Tracking results will guide you to optimize your campaign. If it is telling you Facebook or Twitter is your most effective channel, consider doubling down.

Step 11: Respond to ALL Comments, Suggestions, Inquiries and Complaints

Social media users comment, suggest, inquire or even complain on business pages and social media profiles. They do this and expect you or your social media manager to give them some form of response or acknowledgment. Convince and Convert reported that this is what social media users expect and up to 42% demand that they are responded to within a short span of 60 minutes.

Step 12: Put Extra Focus on Mobile Social Media Marketing

In an official press release from Facebook, the social media giant announced that there was an average of 556 million Mobile Daily Active Users, indicating a year-over-year increase of 49%. This is translated into 945 million Mobile Monthly Active Users, registering a 39% year-over-year increase in users. This is just an indication of the power of mobile social media marketing which should prompt digital marketers to create more content and location-based advertising targeting mobile social media users.

Step 12: Tell Stories instead of Selling Stuff

While social media is still a digital marketing tool, using this platform to sell your products directly right in front of users’ faces will bring more harm than good to your brand or business. People love stories and they go to social media networks to read stories, be amazed by interesting features, and learn new things from uploads and shares. To use social media as an effective, you must learn how to tell a story first before you can even sell stuff.

Here are some tips that can be useful for brand building with social media:

1. Make Rich Graphics: The best and first step for brand building is to attract the audience with unique and eye-catchy graphics.

2. Taglines or Slogans: Make great taglines for brand promotions. Let’s take an example of Nike’s slogan “Just Do It.” And, their tagline or mission statement is “To bring inspiration and innovation to every athlete in the world.“ Think about how wide their target audience becomes with a tagline like that!

3. Descriptions: Make post descriptions small, unique and more catchy.

4. Build a brand #tag: Make your business a popular #tag. For example, #nike has more than 87 million posts on Instagram.

5. Conduct Surveys: Surveys are another best way to promote your business. You can encourage the audience to participate in your survey and offer them gifts or giveaways.

6. Video Content: Make creative videos for your brand, services, products.

7. Don’t do Blanket Posting: Avoid attacking the audience with the same images, the same content at the same time on all social media channels.

8. Online Competitions & quizzes: Organize online Competitions & quizzes on SM channels. These types of activities build brand trust and increase visibility.

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