speed up your WordPress website

How To Speed Up Your WordPress Website? 7 Amazing Ways To Enhance Your WordPress Performance

Are you frustrated with the speed of your WordPress website? How to Speed Up Your WordPress website? Do you want to get rid of the low performance? Then, you’re in the right place. Today, we're going to provide you with 7 tips & tricks which will help you to enhance your WordPress performance.

Now before going into the details of tips & tricks, you need to know why the performance of the website matters. When you think about the performance of any website, the first thing that comes to your mind is site speed.

According to Google’s latest update, from July 2018, website speed has been considered a prime ranking factor.

As you all know, in the digital era, just having a great website for your business won’t make you successful. You also need to rank well in the Google Search Engine, and for that purpose, you need to follow all the SEO guidelines from Google.

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Now, if Google is saying that website speed will be considered as a ranking factor, then it’s vital that you give due importance to the website speed, as it affects the overall performance.

According to research, a 1-second delay in the loading time of your webpage can lead to a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction.

From this statistic, it’s very clear that website speed contributes to the overall website performance in a big way, and it can also affect the revenue of your business.

In fact, Google has already started to penalize website that takes a lot of time to load & whose performance is not up to the mark.

If you sum up all these things, you can say that in order to get more traffic, subscribers or revenue from your website, you need to increase the performance of your WordPress website.

So, let’s get the things moving and analyze each tip one by one in detail.

How to Speed Up Your WordPress Site?

1. Opt For Good Hosting Provider

If you’re someone who has been working in a WordPress Development Company for a long time, you must know the importance of a hosting provider. Your WordPress hosting services directly affect the performance of your website, and therefore, it’s very important that you choose the best hosting services for your WordPress website.

There are many two types of WordPress hosting providers – Shared Hosting Provider & Managed WordPress Hosting Provider. The Shared Hosting providers take extra measures to optimize the performance of your WordPress website. However, in Shared Hosting, you share the resources with other people, which means that if any other site is getting a lot of traffic, then it will also affect the performance of your website.

speed Up Your WordPress website

On the other hand, Managed WordPress Hosting providers offer you the most optimized server configuration, which can help you to improve your site’s performance. Here’s list of the best WordPress hosting providers:

  • Bluehost
  • HostGator
  • SiteGround
  • InMotion Hosting
  • A2 Hosting

2. Utilize a WordPress Caching Plugin

WordPress pages are dynamic in nature, and therefore, they’re built on the fly every time a visitor visits a particular webpage. Now, in order to build the page, WordPress needs to acquire a lot of information, put it together, and display it, which takes a lot of time.

If someone visits the same page multiple times right throughout a display, then WordPress servers need to repeat this process several times, which can really slow down the performance of your website in a big way.

That’s where the role of the WordPress caching plugin comes into the picture, as it helps you to improve the loading time of the website by making a copy of the page after the first load and storing it in the cache memory.

So, when a user visits the same page next time, WordPress will directly display the caching version instead of re-building the whole page, saving a lot of loading time. Here’s the list of some of the most popular WordPress caching plugins:

  • W3 Total Cache
  • WP Rocket
  • WP Super Cache
  • WP Fastest Cache
  • Comet Cache

3. Optimize the Images

It is another great way to speed up your WordPress website. Images help you to boost the engagement rate and create an opportunity to increase the conversion for your business website. Nowadays, many clients ask WordPress developers to develop an interactive website with a lot of images & videos.

The reason behind that is that they want to attract more people to their website, which can only be possible with more visuals rather than simple text content. However, images & videos can acquire a huge amount of space on your website, and it takes a lot of time to load, which can impact the performance of your WordPress website.

What you can do is instead of using the images in the original format, you should optimize the images as well as the videos and then use them on your WordPress website. This will definitely help you to decrease the loading time of your website and improve its performance. For this purpose, you can utilize the image optimization plugins listed below:

  • WP Smush
  • EWWW Image Optimizer
  • CW Image Optimizer
  • Imsanity
  • SEO Friendly Images
speed up your WordPress website

4. Update your WordPress Website on a Regular Basis

WordPress is an open-source project, and therefore, it is updated on a frequent basis by the developer community. Each new update of WordPress focuses on providing new features to the users and focuses on fixing the security issues & bugs that were present in the previous version.

So, as an owner of a WordPress website, you should always use the latest version of WordPress as it has less chance of any bugs & security issues. In addition to that, you should also use the latest version of the themes and plugins on your WordPress site. By taking these measures, you will definitely be able to optimize the performance of your WordPress site.

5. Use A CDN (Content Delivery Network)

CDN (Content Delivery Network) is a geographically distributed network of proxy servers and their data centers. The main aim of CDN is to distribute the service to end-users with high availability & high performance. The question that would be running through is my head is, Why use CDN?

The answer is because of the location of your web hosting servers. For example, if your web hosting company is in the USA, USA visitors will see your website load faster than one in India. That’s where the role of CDN comes into the picture, as it can help you to speed up the loading time of your website in all geographical regions.

In CDN, each server will store all your website's static files (images, CSS & Javascript). So, when a user visits your website, the static files which can take a lot of time to load will now be acquired from the nearest server. This way, it helps you save a lot of time & speeds up the whole process, which enhances the performance of your WordPress website.

Here’s a list of top CDN providers for your WordPress website:

  • MaxCDN
  • Sucuri
  • Cloudflare
  • StackPath
  • KeyCDN

6. Optimize WordPress Database

If you’re someone who has been utilizing the WordPress Development Company for a while now, you must know that your WordPress website comprises tons of information stored in the database. So, when you try to retrieve any information from the database, it can take a lot of time, impacting your website's performance.

If you’re using the WordPress platform for a long time, then there may be a lot of information in your WordPress database, which is unnecessary, and you need to get rid of it in order to improve the website's performance.

That’s where the role of WordPress database optimization plugins comes into the picture, as it allows you to clean the database by deleting things like trashed posts, revisions, unused tags, etc. Here’s a list of WordPress database optimization plugins:

  • WP-Optimize
  • P3 (Plugin Performance Profiler)
  • WP Clean Up
  • WP-DBManager
  • Optimize DB

7. Limit Post Revisions

Speed Up Your WordPress Website

The WordPress post revisions can take up a lot of space in your database. Many experts believe that post revision can affect some database queries which is run by the plugin. Now, if plugins don’t specifically exclude the post revisions, it might slow down your WordPress website.

By default, WordPress has the facility of unlimited post revisions. However, you can limit the post revisions for each of your WordPress articles. Simply add this piece of code to your wp-config.php file for this purpose.

define( ‘WP_POST_REVISIONS', [Number Of Revisions]);

This will help you limit the number of revisions for your WordPress post, page, and discard the old revision functionality automatically.

For example: define( ‘WP_POST_REVISIONS', 8); will force the WordPress to save your last 8 revisions of your post & page.

Final Thoughts

Enhancing the existing website's performance is perhaps the biggest challenge faced by many WordPress website owners in recent times. As per Google’s latest recommendation, website performance is a key ranking factor.

Considering these scenarios, we have tried to provide you with 7 tips & tricks that will help speed up your WordPress website performance.

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